Final Digipak

Final Advertisement

Final Video

A2 Music Video: Oli from 283goswell on Vimeo.

Evaluation Q.4

E.4 What have you learned from your audience feedback? 

Evaluation Q.3

E.3 How did you use media technologies in the construction and research, planning and evaluation stages? 

Evaluation Q.2

E.2  How effective is the combination of your main product and ancillary texts?

As you have seen in the video and the ancillary work, there is a clear synergy link in my product. The theme of badgers is practically shoved in your face from the beginning. But I can almost promise you the next time you see anything badger related you'll think of my video and thats exactly how synergy works. Other than the badger theme there is also a synergy link in the colours I used. Following the badger theme I have tried to use the black and white colours as much as possible in the video and the ancillary so that they have more of a link, we wear the black and white suits, the badger masks are black and white and the ancillary, as seen above in the "thinglink" is predominantly black and white with a hint of red to make it stand out more.

I think the audience will be able to easily recognise us because we have a very strong brand image. We have created characters for ourselves from this badger theme and I think its a very strong idea because as I mentioned before it is a unique and very creative idea that will stick in your mind because of the synergy links that are used through out. 

I'm so confident in the synergy links used in the video and ancillary that I think even audiences that are not from the target audience or that are not interested in this type of music at all will recognise us as a band. 

But most importantly I do think that the target audience would be attracted to them for exactly the same reasons but obviously a lot more powerful as the target audience will actually have an interest in the genre. From the perspective of someone who is a massive fan of the genre this type of concept for a band ticks all the boxes for me. People love creativity, mystery, craziness and something bold and different as appose to the generic or more classic style of most bands. In my opinion a theme is a brilliant idea that can attract a lot of people from your own target audience but also people that aren't part of the target audience. 

To make things easier I've used the same band as before for an example of well constructed synergy in use. Again, Daft Punk use their futuristic/robotic theme in their advertisement as well as their album cover. I think this is a great example of a synergy link that is similar to mine in respect to theme and style. There is a strong theme much like my own, dark colours contrasted with bright ones, a similar type of font, the sense of mystery as to who the artists are, and a fun creative style. Most of these things are seen a lot for synergy use in products of this genre but there is that same sense of uniqueness that I get from daft punk that I can relate to my own enough to call my product its own developed concept. 

Evaluation Q.1

E.1. In what ways does your media products use, develop or challenge forms and conventions of real media products?

I think my media products develop and use the forms and conventions of real media products as my products follow the conventions of typical products from my chosen genre. My genre being indie/rock I tried to stick to those conventions. I used dark colours for my digipak and advertisement and gave it an aggressive tone. I also tried to follow the same pattern in the music video by being moody and trying to follow a dark theme behind the comical idea of the badgers. 

The Kaiser Chiefs are a indie/rock band that follow similar methods of creating a sense of deep meaningfulness alongside an element of comedy so it doesn't come across as too heavy. 

It is videos like this from this band and others in this genre that influenced my video. It's strange and weirdly creative yet gives an impression of something more meaningful. It's in this that I think I have mostly used and developed forms and conventions. Because I have taken this concept and truly made it my own in not just my video but my ancillary work too:

A similar band to Kaiser chiefs are the Kings of Leon whom have a similar looking Album cover to my own. It has the dark moody colours and the expressionless faces that portray that rock vibe that is seen a lot in bands of this genre. Again this is where I would say I had used and developed the ideas from conventions of this genre by taking a concept that I know appeals to the same target audience as my own and developing it into my own unique creation.